A MEASURABLE WAY OF DELIVERING CONTENT TO YOUR TARGET AUDIENCE
ADVERTISING IN THE TWENTY-FIRST CENTURY
The days of buying full page ads in Wine Spectator or billboards on the side of the highway are over! Advertise in the one place consumer are guaranteed to be — on their phones & computers!
Measurable Advertising for any budget
With Digital Advertising, you can specify exactly how much you want to spend per advertisement, deploy it to a very targeted group of people, and know the following:
• How many people actually saw the ad
• How many people purchased wine because of the ad
• The total sales generated from the ad
• The return-on-investment from the ad
Try that with a billboard!
Any business can start running ads today and experience everything mentioned above. We specialize in Google, Youtube, Facebook, and Instagram advertising (also known as Paid Search). To create a conversion-focused campaign, we’ll work with you to understand your business’s goals, seasonal promotions, and key differentiators. Some wineries want to run ads that drive foot traffic while others prefer to push e-commerce sales. No matter your goal, we can help!
Once we understand your goals, we’ll recommend key platforms and campaign types that align with your needs. We will set up comprehensive analytics tracking, develop beautiful ad content for your approval, and take care of deployment. At the end of the month, we’ll schedule a call to review our detailed Performance Report. From here, we continue to refine for maximize impact and results. The days of “gut feelings” are over. Advertise, measure, refine, repeat!
New to ads? We’ll set up the necessary accounts to get you started: Google Ads, Google Analytics, Google My Business, Google Merchant Center, Google Search Console, Google Tag Manager, YouTube Channel, and Facebook Business Manager.
We build audiences that your campaigns can target or remarket to, in order to increase exposure and return on your ad investment. Accurate targeting is critical to bringing the right buyers to your website..
We will create a relevant list of keywords chosen specifically to drive traffic to your winery website. Choosing the correct keywords will be the difference between irrelevant visits and shoppers who spend money on your wine.
We’ll design and write different ads for your approval. We will deploy different ads of each campaign so we can measure which creative is most effective. Wine is a visual product! Let’s show it off with images and video that tell your story.
We’ll provide a monthly report to help you analyze the impact and effectiveness of your ads. This includes an over-the-phone review and a PDF document which summarizes your adspend and details our refinements for the next month’s ads.