Digital Marketing

 
 
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Social Media

Wineries can no longer afford to dismiss social media as a marketing tool. Conversations, transactions, and discovery occur daily on social platforms and the best part of it is, it’s totally free! We can teach you the ins-and-outs of social media or manage your program for you.

The process starts with a monthly content calendar to plan your messaging and organize your assets. Once deployed, effective social media management includes commenting and responding across each platform. For wineries looking to grow, influencer marketing is the one of the newest and most effective ways to reach new customers.


EMAIL

Email is a very effective tool to reach your existing fans. Many wineries design emails internally, but with little process or structure. Our team can design you modern and effective email templates that will upgrade your aesthetic and boost conversions.

Rather not work off templates? We can manage your entire email marketing program and design bespoke emails for each campaign.

Whether you send emails internally or engage Highway 29 Creative, your emails needs to be consistent with your website messaging and design.

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SEO

All wineries have the same two goals: sell more wine and get more visitors in their tasting room. The problem is, most are attacking these goals with same old methods: rack cards, industry parties, and labor intensive in-market travel. Search Engine Optimization (SEO) open a new digital frontier and enables you to find new customers that are already searching for a brand like yours online and then target them. 

There is no one size fits all approach to SEO. Each winery has distinguishing characteristics and strengths. Furthermore, every website is built differently and needs to be updated accordingly. SEO is not a one-time “fix,” but instead an ongoing process to make sure you are ranking high on Google.

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