All wineries have the same two goals: sell more wine and get more visitors in their tasting room. The problem is, most are attacking these goals with same old methods: rack cards, industry parties, and labor intensive in-market travel. Search Engine Optimization (SEO) open a new digital frontier and enables you to find new customers that are already searching for a brand like yours online and then target them.
There is no one size fits all approach to SEO. Each winery has distinguishing characteristics and strengths. Furthermore, every website is built differently and needs to be updated accordingly. SEO is not a one-time “fix,” but instead an ongoing process to make sure you are ranking high on Google.