How to Use Commerce7’s Personalization Features to Drive Wine Club Growth

Personalized marketing isn’t a luxury, it’s the expectation.

People want to feel seen. They want to know that you understand their preferences, their tastes, their world. And when you show them that you do? They’ll stick with you, they’ll buy from you, and they’ll tell their friends.

For wineries, this isn’t just about sending an email with someone’s first name. It’s about creating an experience that feels personal—like you’ve set the table just for them. Commerce7 makes this possible, giving you tools to connect deeply, market smarter, and grow your wine club faster than ever before.

Here’s how to do it.

Start With a Simple Ask

Every personalized interaction begins with one thing: an email address.

That little piece of information opens the door to a relationship. But people don’t just hand over their email for nothing. They need a reason, a reason that feels meaningful to them.

How to Get the Email:

  • Pop-ups That Offer Value: “Sign up for our newsletter and get 10% off your first order.” Simple, clear, and valuable.

  • In-Person Sign-Ups: At the tasting room, don’t just let guests leave. Offer them something in return for their email—early access to new wines, exclusive updates, or event invites.

  • Events and QR Codes: Hosting an event? Set up QR codes that link to a quick sign-up page.

If you own a winery, or are responsible for winery marketing, your job is to sell wine, AND build the best email list you possibly can. But it’s not just about capturing data. It’s about making them feel like they’re about to join something special.

Speak to the Individual, Not the Crowd

With Commerce7, you don’t have to guess what people want. The data is already there.

Who loves reds? Who only orders sparkling? Who hasn’t bought anything in six months? These aren’t just numbers—they’re stories waiting for you to act on them.

Here’s How to Use That Data:

  • Segment Thoughtfully: Don’t lump everyone together. Break your audience into meaningful groups—by preference, by location, by how often they buy.

  • Send Better Emails: “Hi |fname|, because you loved our Cabernet, we thought you’d enjoy our new limited-edition Merlot.” That’s an email people will open.

  • Personalize Recommendations: On your website or in your emails, suggest wines based on what they’ve purchased before.

The more personal it feels, the more it resonates.

Make the Wine Club Feel Tailored

Wine clubs aren’t one-size-fits-all anymore. They’re personal. They’re flexible. And with Commerce7, they can be customized to feel like they were built for each member.

What Members Want:

  • Choice: Let them pick their wines. Give them options, and they’ll feel more invested.

  • Flexibility: Life happens. Make it easy for members to skip a shipment or adjust their schedule.

  • Surprises: A bonus bottle. A handwritten thank-you note. These little touches turn transactions into loyalty. If there is only one thing you take away from this blog, it’s that surprises that delight audiences don’t just create loyalty, they create word-of-mouth marketing that can’t be beat.

When a wine club feels personal, it feels valuable.

Use Data to Drive Growth

Commerce7 isn’t just a tool for personalization, it’s a map. A map that shows you exactly where your opportunities are.

Follow the Trends:

  • When do people buy the most? Plan your campaigns for those windows.

  • What’s your best-selling varietal? Feature it in your wine club promotions.

  • Who hasn’t ordered in a while? Send them a targeted offer to bring them back.

Every click, every purchase, every visit to your site tells you something about your customers. Commerce7 turns that into actionable insights, so you can market smarter, not harder.

Why This Works

Because it’s not about selling wine. It’s about creating connection.

People don’t want to feel like just another customer. They want to feel like they belong, like they’re part of something bigger. When you use Commerce7’s tools to personalize the experience, you’re telling them, We see you. We made this for you.

And that? That’s what drives wine club growth.

Key Takeaways

  • Personalization isn’t optional. It’s the foundation of modern marketing.

  • Start small. Capture emails, and use data to speak directly to your customers.

  • Make your wine club flexible, tailored, and worth talking about.

  • Let Commerce7 guide you with data, so every campaign feels intentional.

Final Thoughts

This isn’t about using fancy tools to check a box. It’s about using what you already know—your wines, your brand, and your customers—and connecting the dots in ways that feel personal, meaningful, and human.

Commerce7 gives you the power to turn data into growth. To build a wine club that doesn’t just grow in numbers but grows in loyalty, trust, and enthusiasm.

Ready to create marketing that feels like it was made for your customers? At Highway 29 Creative, we’ll help you make the most of Commerce7 and take your wine club to new heights. Let’s get started.

Deksia Jones