Website Analytics Service for Wineries

Get Valuable Ecommerce Data To fuel your DTC Growth

How can you know if your marketing and ecommerce is effective if you cannot track it?

You deserve to have access to your data! For far too long, technology vendors in the wine industry have been siloed and failed to provide transparent data. This forced wine brands to build their businesses based on gut feelings, but it’s time for this to change.

When you use data to guide your businesses, you can make better decisions to grow your DTC wine sales faster and become more profitable. Without good data and analytics, you will waste tons of money and time on ineffective marketing.

What We Help You Track

Our analytics service integrates your website, Commerce7, WineDirect Google Analytics, Facebook Ads, and Google Ads. When all systems talk to each other, you’ll get better data and a holistic view.

Google Analytics will be your central hub for accessing your data and help you measure key actions users take on your website:

How to Utilize This Data

Once you have this valuable data, you can use it to measure the effectiveness of your advertising. You’ll be able to see how your emails, social media, digital ads, PR, and more affect your conversions. Over time you can make updates to your marketing and track how it impacts your conversion rates. Incremental changes are key to marketing success!

Platforms We Integrate For You

Ecommerce

Our full service is available for Commerce7 and WineDirect clients.

Analytics

You will need to have a Google Analytics account. If you don’t, we can assist in the account setup as part of this white-glove service.

Reservations

As of now Commerce7 is the only wine industry reservation platform we are aware of that pushes data to Google Analytics. We wish others would follow suit—pressure them! If you use another reservation platform we can still set up all other metrics for you and this service will still be valuable.

Marketing

If you use Facebook Ads or Google Ads, we can also integrate this with Commerce7 during the set up. We will set up conversion tracking for Google Ads and add the Facebook Pixel for Facebook Ads.

If you run Facebook Ads, you will also need to use the Conversions API to avoid ad blockers like Apple. We built a Commerce7 app called “Facebook Conversions API” for $39 per month to do just this and can add this integration during our set up! Head to their App Store to install our app and let us know you did.