Winery Websites That Work: How to Build a Commerce7 Site That Sells

A winery website should do more than exist. It should work.

It should sell wine, build relationships, and turn casual browsers into loyal wine club members. And if you're using Commerce7, you already have the right tool—now it’s about using it right.

Because let’s be honest: most winery websites don’t work as hard as they could. They bury the wine club, make checkout frustrating, or worse—focus on tasting notes when they should be telling a story.

Let’s fix that.

Your Website Isn’t a Brochure. It’s Your Best Salesperson.

Too many wineries treat their website like a digital pamphlet. Some pretty pictures, a little history, and a list of wines. But that’s not what sells.

What sells is a clear, emotional, story-driven experience that makes a visitor think, this is my winery.

Your customers—especially Millennials and Gen Z—aren’t buying based on scores. They’re buying based on connection. The winery that feels like them wins their loyalty. Your site needs to capture who you are, why you do what you do, and why they should want to be part of it.

Commerce7 Tool to Use: Custom Content Blocks to embed video, showcase your team, and bring your story to life.

Make Your Wine Club the Star of the Show

The wine club is where the magic happens. It’s the difference between a one-time purchase and a customer for life. But most winery websites bury the sign-up page in a dropdown menu and hope people will find it.

Hope is not a strategy.

How to Sell More Wine Club Memberships:

  • Feature it front and center—on the homepage, in the navigation, and in product pages.

  • Sell the experience, not the logistics. Instead of “4 bottles per shipment,” say “Exclusive wines, early access, and VIP perks.”

  • Use social proof—testimonials, member stories, and behind-the-scenes content.

Commerce7 Tool to Use: Dynamic Club Pages that highlight benefits, make sign-ups seamless, and personalize member experiences.

Use the CRM to Market Smarter, Not Louder

Commerce7 isn’t just an eCommerce platform, it’s a CRM that learns your customers. It tracks what they buy, when they buy, and what they love. And when you use that data? Your marketing stops feeling like marketing and starts feeling like a conversation.

Personalization That Works:

  • Send the right emails to the right people. A customer who only buys Syrah doesn’t need an email about Chardonnay.

  • Offer smart product recommendations: “If you loved this, you’ll love that.”

  • Automate re-engagement. Someone hasn’t purchased in six months? Commerce7 can remind them, gently.

Commerce7 Tool to Use: Smart Segments to target buyers based on real preferences, not guesses.

Mobile First. Always.

More than 60% of online wine sales happen on mobile. If your site doesn’t work perfectly on a phone, you’re losing sales. Simple as that.

  • Checkout should be frictionless, saved payment methods, autofill, and no unnecessary steps.

  • Navigation should be thumb-friendly, easy to tap, easy to explore.

  • Load time should be fast, because no one waits for a slow site.

Commerce7 Tool to Use: Mobile-Optimized Templates that make sure your site looks and works great on any device.

Stop Listing. Start Selling.

Most winery product pages look the same: bottle image, tasting notes, price. That’s not selling, that’s listing.

A product page should make people imagine drinking the wine before they even hit “add to cart.”

How to Write Better Product Pages:

  • Show, don’t tell. Use images of the wine in context, dinner table, a sunset, a toast.

  • Make descriptions about the experience, not just the flavors. “A bold, elegant Cab built for long dinners and deep conversations” is better than “Notes of blackberry and oak.”

  • Offer pairings, bundles, and exclusive add-ons to increase cart size.

Commerce7 Tool to Use: Product Bundles & Add-Ons to create curated collections that feel special and sell more wine.

Use Data to Keep Getting Better

Commerce7 tells you what’s working and what’s not. The smartest wineries don’t just guess, they track, test, and adjust.

  • Are visitors clicking on the wine club page but not signing up? Improve the copy.

  • Are they abandoning carts? Simplify the checkout process.

  • Are some wines selling out faster than others? Highlight them more.

If you’re not checking your numbers, you’re leaving money on the table.

Commerce7 Tool to Use: Analytics & Integrations to track conversions, cart behavior, and customer trends.

Final Thoughts

Your website should be your hardest-working salesperson. Commerce7 gives you the tools to build a site that isn’t just functional, it’s magnetic. It sells, it engages, and it turns visitors into lifelong customers.

So tell your story. Make your wine club impossible to ignore. Use data to market smarter. And never stop refining.

If you need help turning your Commerce7 website into a revenue-driving machine, Highway 29 Creative is here to help. Let’s make your winery website the one that works. Let's talk.

Deksia Jones