Digital Paid Media
Audit & Plan

How do I build a success digital ad campaign?

Which States or regions should I target with my ads?

Which keywords or interests should I be targeting?

How much should I spend?

If you are looking for answers to these questions, you’re in the right place.

Keep reading to learn about Paid Media Audit and Plan as a service we provide to business owners and marketers.

 
 

Existing Campaigns:

Have a campaign that is already running, but you want to have it reviewed by an expert and optimized for maximum performance? We can help with that as well!

Our experts will do a thorough audit of your existing campaigns, and present their recommendations with you during the final call.  

About the Service:

In the dynamic world of digital advertising, making the right choices with your budget is crucial. Our Paid Media Audit & Plan service is tailored to guide you through the labyrinth of digital advertising options. From Google Ads to social media advertising, we cover the full spectrum to optimize your digital presence.

Understanding Paid Media:

Paid Media encompasses various digital advertising avenues, including Google Ads, Social Media Ads, LinkedIn Ads, YouTube Ads, and more. Identifying the most effective channels to reach your target audience and allocate your marketing budget demands careful research and strategic planning.

Our Approach:

We categorize Paid Media platforms into two groups: "The Big Four" and "Other."

  • The Big Four: This includes Google Ads (Display, Search, & YouTube), Meta Ads (Facebook & Instagram), Twitter, and LinkedIn.

  • Other Platforms: This category covers social media platforms like Pinterest and TikTok, and specialty platforms such as Amazon, Eventbrite, programmatic advertising, and streaming services like Hulu.

 
 

What to Expect

When completed, you’ll have a go-to-market paid media strategy designed by experts who are in the platforms every single day.

The following are key sections that will be addressed in your plan.

 

Target Audience and Keywords:

We pinpoint your ideal customers and the search terms they're using, ensuring your ads are laser-focused.

Geographic Targeting:

Select the regions where your ads will be most effective, from local to global.

Budget Allocation:

Comprehensive budget planning that balances reach and ROI, tailored to your unique business needs.

Campaign and Conversion Goals:

Clearly defined objectives for both campaign performance and desired customer actions, providing a roadmap for success.

Benchmarks:

Metrics that set the standard for campaign success, offering a basis for performance evaluation.

Ad Creative Direction:

Strategic guidance on the look, feel, and messaging of your ads to captivate your target audience.

Landing Page Recommendations:

Expert advice on landing page optimization for maximizing conversions and enhancing user experience.

 
 
 
 

Required Access

For existing campaigns, Deksia will require access to your platforms being audited and reviewed. For example - access to your Google Ads Account

 

How much does it cost?

Only $2,500
(one time charge)

You might be thinking “I can do this myself”.

Thats true. You absolutely can. Facebook and Google specifically design these platforms to appeal to new users. Why?

Because they KNOW that you’ll spend a lot of time, energy, and MONEY.. learning how to make it work.

So, for just $2,500, you can get direct access to our team of experts who run campaigns in these platforms every single day. Our experts routinely help business owners stretch their advertising dollars farther than they thought possible, because we know how to set campaigns up for success.

 
 

Request Your Paid Media Plan Today!

If you are ready to get started, sign up by completing the form below.

Once completed, our team will reach out via email with your next steps.